INDUSTRY RESOURCES

Marketing 101

Marketing trends change all the time, whether it be the recent transition to social media or your constantly changing target market – can you say Gen Y? Staying on top of the constant changes within the marketing and advertising industries is a task! Let us take this off your hands. After all, it is our job! Allow us to handle everything from traditional marketing techniques such as direct mail and TV spots, to the latest trends like social media. You’d be amazed to see the impact that a carefully devised marketing campaign can do for any business, including yours.

Feel free to browse through these interesting articles below. We also have some videos to the right that are definitely worth watching. Enjoy!

What Makes People Want to Follow a Brand?

Without a doubt, a positive brand experience creates loyal customers. As several studies have discovered, the majority of consumers who engage with a brand in the digital space–wether by participating in a contest or by "liking" a brand on Facebook–tend to not only purchase the products, but also make recommendations to their friends and family. 

Click here to find out what the top reasons are that people follow brands...

The Price of Bad Customer Service

How many times have you heard, "That's not a part of my job description" or had to deal with irate customer service representatives? The truth reveals that bad customer service costs various industries around the world billions of dollars every year. Hell hath no fury like a customer scorned.

Click here to find out how bad customer service affects industries...

Why does Gen Y Buy?

Generation Y spends an estimated $20 billion in online purchase alone each year.

Click here to find out some interesting facts on Gen Y...

Fastest Way to Lose Customers

A reported 68% of customers leave a company because of the treatment they received. Companies focus on acquisition more than customer retention, even though it can cost 6 to 7 times more to acquire new customers.

Click here to find out the cost of losing customers...